With ten companies involved in the construction sector, parent company Element Holding has cemented itself on the Georgian market as one that can undertake projects of any complexity with total quality assurance.
The scope of activity of the daughter companies covers such important areas as floor technologies, electro-mechanical engineering systems, production of steel structures, sandwich panels, waterproofing systems, dry construction mixtures, consulting services in labor safety and quality control, construction materials and light equipment, construction equipment and inventory rental-shipping, etc.
The company continues to develop not only on the local market but also abroad by establishing ALL-P UZBEKISTAN, a member of All-P GROUP, which in turn is a member of Element Holding.
Chief Executive Director Zakro Ebelashvili says that ALL-P UZBEKISTAN was founded in 2022 and is currently working on a “number of projects” there.
Ebelashvili believes that 2022 was a “distinguished year” with several innovations.
“We undertook the first large-scale production of precast, reinforced concrete structures in Georgia. This created unprecedented opportunity for construction companies to manage the construction process with reduced costs and improved quality,” he said.
Q. Element Holding has won the Golden Brand award for its contribution to the Georgian construction market. Let’s talk about the company’s contribution to the sector.
A. The development of the construction industry in Georgia is part of the strategic goal of Element Holding. This award confirms that we have successfully completed this important task. Of course, we will continue activities that will benefit the construction sector in the future, as this is a continuous process for our company. The recognition of our efforts by Golden Brand is an additional incentive to be more active in the field, which in turn has a great influence on the country’s economy.
Element Holding is doing projects in several strategic directions in the construction sector. Companies included in the Holding systematically introduce innovative services and products in the Georgian construction sector. Thanks to the services offered by our companies, we’ve been able to bring foreign companies here. Innovations in the field of construction create favorable conditions for the activities of various sectors and, accordingly, influence the development of many industries.
To strengthen the field, Holding systematically shares knowledge and experience. For example, we are currently involved in a mentor program with construction material manufacturers operating in the regions.
Through this program we are involved in everything from obtaining new qualifications to helping technical colleges.
For the development of the field, we foster the innovative ideas of young architects and encourage them to establish modern visions. We have been supporting the Tbilisi Architecture Biennial for years.
Q. Please introduce us to the companies with which the history of Element Holding begins.
A. The first company was founded in 2007 – ALL-P GROUP – whose main activities were industrial flooring and waterproofing systems, which includes troweled concrete surface floors, polymeric floors, flexible flooring covering, textile flooring coverings, flat roofing systems, and construction of houses. ALL-P GROUP brought terrazzo, Vetrazzo, and rustic floors to Georgia for the first part, and mechanized flooring underlayment.
Our success in various niches gave rise to new ambitions. Thus Element Construction was created, which operates in the field of industrial, hydrotechnical and civil construction. Element Construction’s many projects showed us the need for more niche companies with modern services, the shortage of which was clearly felt in the Georgian construction sector. Today Element Holding offers customers an unprecedented complex service.
There is also ALL-P METAL, a steel structure fabrication plant with all the necessary equipment. The company offers customers manufacturing and installation of bridge cranes, and if necessary, restoration. ALL-P METAL services include installation of sandwich panels. In addition, the company manufactures tin accessories and is responsible for their installation. The services include the production of metal molds of any complexity and purpose.
Another successful member of Element Holding is TFOX, an importer of construction equipment and materials in Georgia. With premium quality brands, energy-efficient building materials, and a wide selection of industrial machinery, it creates a continuous and stable supply chain for the B2B sector. It is the official representative of such manufacturers in Georgia as the Swiss company SFS, the Turkish industrial equipment brand OSCAR, and the German industrial equipment manufacturer WEBER MT. TFOX has gained the status of the official representative of OSCAR and WEBER MT in the Caucasus region.
Founded in 2022, Zerone is a new daughter company of the Holding, offering customers the design, installation and service of electro-mechanical engineering systems.
Spec Rent is also a member of the Holding. It offers customers construction equipment and inventory. The company’s service also includes shipping.
Labor safety and construction quality control are important for the construction field, which is provided by the consulting company Experts For Solutions.
The first Georgian dry mixture company Formula is a member of the Holding as well. It is equipped with the latest technologies, machinery and a modern laboratory.
Gianelli is a particularly interesting subsidiary of Element Holding. It creates unique work using concrete and fiber concrete. Gianelli is fully versed in modern architectural approaches and quality characteristics. The vision of the brand is also reflected in the products, which are made from recycled, eco-friendly materials.
Q. How would you describe the construction sector of Georgia? What are the challenges the companies are facing?
A. Statistics show that the construction industry in Georgia is growing. The development of the sector is directly related to the economic development of the country and the employment rate.
There are many players in the market. All of them must adjust to international standards, which means not only quality control of materials and construction, but also systematization of the entire process.
As for the business environment, I think today Georgia offers quite flexible conditions to the local business sector and international investors as well.
Q. Element Holding is involved in creating and improving professional programs in the field of construction. Why are such initiatives important for the sector and why is it interesting to your company?
A. This initiative was preceded by a study of the requirements of the construction market by Element Holding. This included the assessment of recruitment statistics in the construction sector, identification of a lack of labor competence and skills, and the identification of the most in-demand and scarce personnel.
Research findings are important, evidence-based information. It is the basis for making changes to our action plan, reporting and monitoring processes. Data is shared with stakeholders, which will increase access to quality education in the construction sector in the short and long term.
Element Holding continues similar activities based on the company’s strategic goal – to contribute to the sustainable development of the construction sector and the country’s economy.
