What began as a simple idea — to build an IT support service grounded in international standards and make technology more reliable and accessible for businesses in Georgia — has grown into a decade-long journey of transformation.

Over the past 10 years, LiveSupport has evolved from a small team into a trusted technology partner serving hundreds of companies across IT outsourcing, cybersecurity and business technologies.

Winner in the “IT Outsourcing and Business Solutions” category at the Golden Brand awards, LiveSupport further reinforces its reputation as a trusted technology partner for businesses navigating digital transformation.

In an interview with Golden Brand, Giorgi Jakhveladze, Founder and CEO of LiveSupport, speaks about the company’s journey, the growing importance of cybersecurity, international partnerships and the future of Georgia’s IT industry.

Q. LiveSupport once again won the Golden Brand award. What does this recognition mean to you and why do you think clients continue to trust your company year after year?

A. Receiving the Golden Brand award once again is an important recognition for us and confirms that our daily work creates real value for businesses. This achievement is not only a reflection of the company’s success, but also the result of the trust our partners place in us by entrusting one of the most critical parts of their operations — technological stability and security.

Trust is built on four key principles: quality, transparency, responsibility and fast response. Technologies evolve constantly, but trust remains the most valuable asset in every long-term partnership.

Q. This year LiveSupport marks its 10th anniversary. How do you look back on the company’s early years and how has the business evolved since then?

A. Everything started with a simple idea — to create an IT support service that would introduce international standards to the Georgian market and make technology more reliable and accessible for businesses.

Over the past 10 years, we have grown from a small team into a company that now serves hundreds of businesses in IT outsourcing, cybersecurity and business technologies.

One principle has remained unchanged throughout this journey: we strive to be more than a service provider — we aim to be a long-term strategic partner.

Q. The technological landscape has changed dramatically over the past decade. How has LiveSupport managed to stay adaptive and maintain continuous growth?

A. Technology evolves rapidly and adaptation is no longer optional — it is essential.

We continuously monitor the market and respond to challenges before they become problems. Our biggest advantage is flexibility: the ability to make fast decisions, adapt quickly and continuously improve our services and solutions.

Q. Cybersecurity has become one of the most critical issues for businesses today. How does LiveSupport help companies manage risks and strengthen information security?

A. Cybersecurity is now a challenge for every business, regardless of industry or size.

We offer a comprehensive approach — from infrastructure assessment and continuous monitoring to employee awareness and security culture development. Experience shows that many cyber incidents begin with human error, which is why building a strong security culture is just as important as implementing advanced technologies.

Q. Businesses today require uninterrupted and stable operations. What role do 24/7 monitoring and proactive IT support play in ensuring business continuity?

A. Today, even a few minutes of downtime can result in significant operational and financial damage.

That is why 24/7 monitoring is not an additional service for us — it is a standard. Proactive support means identifying and resolving issues before the client even notices them, allowing businesses to stay focused on growth and operations without disruption.

Q. LiveSupport actively collaborates with international companies. What kind of expertise and standards have these partnerships brought to the Georgian market?

A. International partnerships have taught us that there can be no compromise when it comes to quality and security.

One of our most important collaborations is our strategic partnership with Vance & Cipher — an innovative B2B cybersecurity management and compliance platform that combines real-time cyber risk monitoring with automated management of ISO 27001, NIST, SOC 2 and GDPR standards.

The platform also integrates a virtual AI-powered information security assistant that helps companies structure and manage their security processes more efficiently.

As a result of this partnership, Georgian businesses now have access to a modern security ecosystem built on international standards and best practices.

Q. LiveSupport has developed a diverse portfolio of in-house products and business solutions. Which areas are currently growing the fastest?

A. Cybersecurity automation is currently one of the fastest-growing areas for us.

We are developing solutions that help companies identify threats earlier and manage risks more effectively. Modern cybersecurity should not only be reactive — it must also be predictive.

Q. How have client expectations changed over the past 10 years and what is the biggest technological challenge businesses face today?

A. Today, companies expect more than technical support — they are looking for strategic technology partners.

The biggest challenge remains cybersecurity, as risks are becoming increasingly sophisticated and complex. Data protection and operational continuity have become mission-critical priorities for businesses across all industries.

Q. How do you assess the current state of Georgia’s IT industry and what potential does the country have as a regional technology hub?

A. Georgia’s IT sector is developing rapidly and the country has real potential to become a regional technology hub.

To achieve this, greater investment in education and human capital is essential. In the long term, talent development will define the success and competitiveness of the industry.

Q. What are LiveSupport’s main goals for the next five years? Which areas will be your primary focus?

A. Our primary goal is regional expansion and further strengthening our cybersecurity direction.

We are focusing on innovative technologies and automation that will help businesses operate more securely, efficiently and sustainably in an increasingly digital environment.

Q. Finally, what would you say to companies currently undergoing digital transformation and searching for the right technology partner?

A. Do not look only for a service provider — look for a partner who understands your business challenges and shares your long-term vision.

Technology solutions are not only about solving today’s problems. The right technology partner plays a critical role in a company’s future growth, stability and security.

Technology shapes the future, but that future always begins with people.