From France to Georgia: Président Cheese Wins the Golden Brand Award
Président, the high-quality French cheese brand with numerous international accolades, has made history by becoming the first to receive the prestigious N1 Golden Brand award in the cheese category in Georgia.
The Golden Brand survey, conducted in 2024, garnered insights from approximately a thousand consumers across various professions. This blend of respondents included economists, business specialists, academic staff, and medical professionals, all contributing their voices to celebrate the best brands in their respective categories.
Since its introduction in Georgia in 2011, Président has consistently embodied the essence of French quality. With a diverse array of cheeses, including Camembert, Brie, blue cheese, Emmental, goat cheese, cheddar, Edam, Gouda, Maasdam, Labneh, cream cheese, and processed cheese, the brand caters to the palates of both traditional and modern consumers. In addition to its renowned cheeses, Président also produces butter, cream, and sour cream, further enriching its offerings in the local market.
“Receiving the Golden Brand is a recognition based on the sentiments and preferences of Georgian consumers, making this award particularly valuable to us. Securing this nomination once again shows that in Georgia, consumers value quality, taste, and reliability – the qualities that set Président products apart”, said a spokesperson from Lactalis Georgia, the official representative of Président in Georgia.
“Receiving the Golden Brand shows we are progressing in the right direction and boosts our motivation”.
Notably, Président is not just any cheese brand; it holds the title of the No. 1 cheese brand worldwide, with roots deeply embedded in French culinary heritage. Its products can now be found in over 150 countries. In Georgia, these exceptional cheeses are sourced from France, the Netherlands, and other European nations, ensuring a delightful taste experience for consumers.
The commitment to quality is paramount for Président. Adhering to the high standards set by the Lactalis Group, the brand employs a meticulous quality control process. This multi-stage process ensures every product is rigorously checked from the milk procurement stage to the final creation, meeting stringent microbiological, physicochemical, and organoleptic standards. Each Lactalis Georgia factory operates in compliance with international standards such as BRC, IFS, ISO, and HACCP, assuring consumers of the safety and excellence of their cheese.
Founded in 1930, the Lactalis Group made its Georgian debut in 2011. Since then, it has steadily expanded its product range, with ambitions for further diversification. According to the company, Président represents a bridge between Georgian culture and European standards, aiming to become an essential part of every family’s daily life.
As Georgian consumers continue to embrace the flavors of Président, this award serves as recognition of the brand’s dedication to quality and taste. With its commitment to excellence and a promise to continually innovate, Président is not just bringing cheese to tables – it’s weaving itself into the fabric of Georgian culinary culture.
